William B. Norton · 2014 Edition

Table of Contents

The Internet Peering Playbook — every chapter, every tactic, freely readable online.

Ch. 11The ISP Peering Playbook · 27 tactics Tactic 1 — The Extended Direct Approach Tactic 2 — Internet Transit with Peering Migration Tactic 3 — End Run Maneuver Tactic 4 — Bundle Internet Transit with Peering Tactic 5 — Buy Transit from Restrictive Tier 1 ISP Tactic 6 — Transitional Paid Peering Tactic 7 — Partial-Route Internet Transit Tactic 8 — Play Chicken Tactic 9 — Traffic Manipulation Tactic 10 — Bluff Issues Tactic 11 — Be Open, Loudly Tactic 12 — Be Everywhere Tactic 13 — Get Traffic Tactic 14 — Friendship-Based Peering Tactic 15 — Spam Peering Requests Tactic 16 — The Honey Approach Tactic 17 — Purchase a Well-Peered ISP Tactic 18 — Bait and Switch Tactic 19 — False Peering Outage Tactic 20 — Leverage Broader Business Arrangements Tactic 21 — Overseas Power Play Tactic 22 — Construct Peering from Transit Tactic 23 — Do Not Peer in Your Home Market Tactic 24 — Protect Peering Policy Tactic 25 — Change & Escalate Peering Prerequisites Tactic 26 — MILD Defensive Tactic Tactic 27 — Congest Transit Pipes Peering Tactics That Don't Work Ch. 12Taxonomy of Data Centers Ch. 13The IXP Playbook · 16 tactics Tactic 1 — Bluff the Size of the Population Tactic 2 — Build a Network Umbilical Tactic 3 — Group Buy-In Tactic 4 — Buy-In Key Players Tactic 5 — Divide and Conquer Tactic 6 — Beachhead Verticals and Niche Markets Tactic 7 — Extend the Dominant IXP Tactic 8 — Prevent Rogue IXPs Tactic 9 — Run with the In-Crowd Tactic 10 — Bundling Tactic 11 — Build and Maintain Population Stickiness Tactic 12 — Strengthen Peering Population Tactic 13 — Demonstrate Leadership Tactic 14 — Purchase Data Centers During Downturns Tactic 15 — Drop Peering Cost Tactic 16 — Price on Value Closing Remarks
Dedication Forewords