Table of Contents

·Cover ·Title Page ·About the Cover ·Legal & ISBN ·What Others Are Saying ·Dedication ·Forewords ·At a Glance ·Acknowledgements ·Preface — Note to the Reader ·About the Author

Ch. 1Introduction — Context Is Important Ch. 2Internet Transit Ch. 3The Internet Transit Playbook · 12 tactics Tactic 1 — Optimal Internet Transit Tactic 2 — Gaming the 95th Percentile Tactic 3 — Multi-Homing Tactic 4 — Renegotiate Multi-Year Contracts Tactic 5 — Play the Market Tactic 6 — Resell Transit Tactic 7 — Secret Sauce Transit Tactic 8 — Build into Cheap Transit Region Tactic 9 — Internet Transit Troughs Tactic 10 — Capture Content and Access Customers Tactic 11 — Short-Term Transit Tactic 12 — Deploy Trial Gear

Ch. 4Internet Peering Ch. 5The Business Case for Peering Ch. 6Selecting an IXP Ch. 7Public vs. Private Peering

Ch. 8The 20th Century Internet Peering Ecosystem Ch. 9The Global Internet Peering Ecosystem Ch. 10The 21st Century Internet Peering Ecosystem · 6 evolutions

Ch. 11The ISP Peering Playbook · 27 tactics Tactic 1 — The Extended Direct Approach Tactic 2 — Internet Transit with Peering Migration Tactic 3 — End Run Maneuver Tactic 4 — Bundle Internet Transit with Peering Tactic 5 — Buy Transit from Restrictive Tier 1 ISP Tactic 6 — Transitional Paid Peering Tactic 7 — Partial-Route Internet Transit Tactic 8 — Play Chicken Tactic 9 — Traffic Manipulation Tactic 10 — Bluff Issues Tactic 11 — Be Open, Loudly Tactic 12 — Be Everywhere Tactic 13 — Get Traffic Tactic 14 — Friendship-Based Peering Tactic 15 — Spam Peering Requests Tactic 16 — The Honey Approach Tactic 17 — Purchase a Well-Peered ISP Tactic 18 — Bait and Switch Tactic 19 — False Peering Outage Tactic 20 — Leverage Broader Business Arrangements Tactic 21 — Overseas Power Play Tactic 22 — Construct Peering from Transit Tactic 23 — Do Not Peer in Your Home Market Tactic 24 — Protect Peering Policy Tactic 25 — Change & Escalate Peering Prerequisites Tactic 26 — MILD Defensive Tactic Tactic 27 — Congest Transit Pipes Peering Tactics That Don't Work Ch. 12Taxonomy of Data Centers Ch. 13The IXP Playbook · 16 tactics Tactic 1 — Bluff the Size of the Population Tactic 2 — Build a Network Umbilical Tactic 3 — Group Buy-In Tactic 4 — Buy-In Key Players Tactic 5 — Divide and Conquer Tactic 6 — Beachhead Verticals and Niche Markets Tactic 7 — Extend the Dominant IXP Tactic 8 — Prevent Rogue IXPs Tactic 9 — Run with the In-Crowd Tactic 10 — Bundling Tactic 11 — Build and Maintain Population Stickiness Tactic 12 — Strengthen Peering Population Tactic 13 — Demonstrate Leadership Tactic 14 — Purchase Data Centers During Downturns Tactic 15 — Drop Peering Cost Tactic 16 — Price on Value Closing Remarks

Ch. 14Remote Peering Ch. 15International Peering Ch. 16The Future

GlossaryDefined terms across the book ✦ AI Answer KeyPeering Workshop answers