Tactic 12. Be Everywhere

Along the same lines but separable from the “Be Open. Loudly.” tactic is the tactic of building a large number of POPs, in a large number of exchange points, in a large number of countries. This strategy may be part of the deployment strategy anyway, but doing so also maximizes the likelihood of meeting the geographic distribution peering prerequisite with the largest set of targets (Figure 11-27).

“Meet you in three time zones? No Problem. Meet you in person at DE-CIX member meeting? Absolutely!” Broad participation provides many avenues for dialog with peering folks and many more opportunities for interconnection.