Tactic 17. Purchase a Well-Peered ISP

This tactic is to simply purchase an ISP that has the desired peering you seek. This tactic was more popular in the 1990s than it is today, but it is worth noting (see Figure 11-32).

Purchase Legacy Peering
Figure 11-32. Identify who has valuable peering relationships.

Some would say that this tactic is the easiest one to execute, but some peering coordinators advise caution here. Many peering contracts (Bi-Lateral Peering Agreements) have 30-day termination clauses, so the peering may not last long beyond the acquisition date.

In the 1990s, business people started trying to quantify the value of a peering relationship. For example, those peering relationships with a written contract may be used on the balance sheet as an asset to be used when valuing the company for acquisition.

Ch. 11 Tactic 16 Ch. 11 Tactic 18